Product Strategy
PRODUCT STRATEGY
We are coaching management teams in designing and executing winning product strategies. Among our customers are vendors in their early start-up phase as well as mature companies looking for re-positioning their product or executing Turn-around strategies
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Winning product strategies
Working closely with management teams of Hi-Tech vendors and investors in designing and executing winning product strategies. Among our Clients are vendors in their early start-up phase as well as mature companies looking for re-positioning their product or executing a Turn-Around strategy.
Our Product Strategy methodology include steps as:
- Thorough learning of the vendor’s competences
- Exploring market needs and players
- Analyzing future market trends
- Consulting with industry analysts
- Mapping the market needs to the client’s competences
- Defining the market category and the product
- Thorough Competitive analysis
- Define winning differentiators through SWOT analysis
- Define the go-to-market plan and sales pitch
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