Product Strategy

PRODUCT STRATEGY

We are coaching management teams in designing and executing winning product strategies. Among our customers are vendors in their early start-up phase as well as mature companies looking for re-positioning their product or executing Turn-around strategies

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Winning product strategies

Working closely with management teams of Hi-Tech vendors and investors in designing and executing winning product strategies. Among our Clients are vendors in their early start-up phase as well as mature companies looking for re-positioning their product or executing a Turn-Around strategy.

Our Product Strategy methodology include steps as:

  • Thorough learning of the vendor’s competences
  • Exploring market needs and players
  • Analyzing future market trends
  • Consulting with industry analysts
  • Mapping the market needs to the client’s competences
  • Defining the market category and the product
  • Thorough Competitive analysis
  • Define winning differentiators through SWOT analysis
  • Define the go-to-market plan and sales pitch

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